About us


Hi everyone! This is Sofia and Faris, the founders of Hob Learning. We are beyond excited and grateful that you are here! Faris is from Jordan and is a native Arabic speaker, and Sofia is from the United States (and very much not a native Arabic speaker!).

Sofia is an Austin, Texas native and graduated from the University of Texas at Austin in 2017. Since then, she’s held various product management roles at large companies. Faris is from Amman, Jordan and graduated from Brigham Young University. He works at a financial consulting group.

The moment Sofia met Faris, two things were immediately clear:

  1. He was her soulmate

  2. She had to learn Jordanian/Palestinian Arabic.

So: we started this website to help you learn the Jordanian/Palestinian dialect of Arabic. In fact, since Sofia is still in the process of learning (and, let’s be honest, always will be), we designed it to be exactly what she was looking for: an on-demand, entertaining, culturally relevant, and valuable resource for learning the dialect.

We named our company Hob Learning (“Love” Learning) for two reasons:

  1. The decision to learn a language is often one driven by love

  2. We want you to love the language learning process!

Whether you’re looking to travel to Jordan, a student of Modern Standard Arabic looking to communicate with Jordanians, marrying into a Jordanian family, or working up the courage to connect with your own family in Arabic, I’m confident that our content will be useful to you! Our platform has:

  1. Fun native speaker videos covering applicable, useful topics in a natural way of speaking

  2. Complete Jordanian/Palestinian (not Modern Standard Arabic) grammar lesson series for all levels

  3. Transcripts in English, Arabic and Arabeze for each video

  4. Flashcards (with voice!) in English, Arabic and Arabeze for each video

  5. The opportunity to connect with learners from all around the world in our group chat!

We encourage you to:

  1. Make mistakes

  2. Get out of your comfort zone

  3. Have the most fun and enjoy the connections you make in your new language.

Thank you so much for visiting our website. We hope you join our community! <3

Love,

Sofia + Faris

Note: Hob Learning is not a course.

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